We Speak Business

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Internet Marketing and Communication Strategies Berlin

We use traditional communications tools and tactics to reach the media and other critical influencers.  In addition, we leverage web and social media channels to stimulate conversations and to enhance your reputation in the marketplace.  We understand that marketing is a continuing effort to constantly keep your message in front of prospective clients.  Our job is to ensure you are “always top of mind.”

Our approach ensures that:

  • your brand message clearly identifies your differentiation in the marketplace and the value proposition offered to your clients;
  • your branding and collateral are consistent across all mediums;
  • your messengers learn to convey confidence;
  • your public relations, social media, marketing, and business development activities support one another in a timely and strategic fashion; and
  • your communications efforts combine to build lasting relationships in the media and the marketplace.

We Speak Business

Our job is to understand the vision you have for you company and your clients and develop a strategic marketing and communications plan to make your vision become reality.

Communication Strategies and Strategic Positioning

Your message must clearly define who you are, what you offer, and why someone should buy from you when there are so many options in the markets – key differentiation, value proposition and competitive landscape. Further, your clients overwhelmed with marketing messages all day long and have learned to tune most of it out – our job is to get through all the noise.

Strategic Positioning

  • Strategic Analysis
  • Competitive Research
  • Customer and Stakeholder Surveys
  • Focus Groups
  • Press Audits
  • Message Development
  • Message Training

Public Relations

  • Press Releases
  • Press Lists
  • Press Kits
  • Targeted Pitches
  • Editorial Calendar Opportunities
  • Contributed Articles
  • Press Conferences and Event Management
  • Press Tours
  • Trade Shows
  • Speaking Opportunities
  • Industry Analyst Relations

Marketing Material Development

  • Logo and Business Collateral
  • Web Development
  • Content Management Solutions
  • Mobile Solutions
  • Press Kits
  • Presentations
  • White Papers

Social Media Strategies

  • Online Community Development
  • Channel Coordination and Management
  • Social Media Training
  • Customer Engagement and Feedback

Small Business Consulting

  • Business Plans
  • Marketing Plans
  • Market Research
  • Competitive Analysis
  • Customer Surveys

Areas of Expertise

  • Business Development
  • Business to Business
  • Business to Consumer
  • eCommerce Solutions
  • Gay and Lesbian Marketing
  • Small Business Marketing
  • Community Marketing
  • Professional & Financial Services

 

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